I thought I'd wait until Christmas...

'Yep, it's that time of year again – and the Christmas adverts are already on the telly," remarks a man at the start of this year's B&Q Christmas advert.

I am grateful to Charlie Brooker, of the Guardian, for sampling the above from the incoming tide of TV adverts that are now assuaging the watchers of all those prime time, audience voting, tabloid headlining programmes that fill the schedules. They are all there in their places, piling up like presents under a tree. I blinked and then "Celebrity.." sneaks in. At least, this programme has the minimal dignity to call itself by its truncated and gossipy title. I cannot see the BBC billing "Strictly" to follow suit. But I am now Brookering. Charlie Brooker does all the ranting I could want to and would do. That is not the purpose of why I write these etherteric words.

I am to have a traditional Christmas. I have decided. I shall not be swayed from the path that I have followed for a few years now. And, I believe, will millions of others. I used to have the Asda Christmas. Cheap and cheerful with a good basic covering of all the necessaries and a few treats as well. I cannot imagine a Tesco Christmas. All a little in deference to the great traditions set by the masters of the festive time. Can one compare with M&S? "Deck the hall with Marks and Spencer.." as the traditional rhyme goes. A Sainsbury Christmas is good, especially as it made a contribution to the flora of the season and another verse to the "Holly and the Ivy".... "The Cranberry bears a berry, to brighten any pie..."

As friend said, Christmas does not begin until the Coca Cola TV advert is shown. And I look forward to toasting the Queen with a cold glass of sugary fizz. Part of the tradition, I'm afraid.

I do try to avoid all manner of mass advertising, mass journalism and mass marketing. I like to think I buy what I like and when. I realise to avoid the marketing dreams of companies is not really achievable. Once you part with money, you are in the consumer game and I do part with money occasionally.

I like to think that millions have a similar idea. That millions do what they have always done and not drift from what they feel is right for them is what I hope. If they buy their turkey from Tesco, their stuffing from Sainsbury, their mince pies from Morrisons and all the rest from Aldi, then good for them. Go with the flow of your choice. And let's laugh at the hopefully, failing competition of the big Christmas dream makers.

Have a good Christmas and laugh at their expense.